Erin Foods is a familiar name to Irish consumers. The design brief for this project was to refresh an iconic Irish brand without upsetting a large following of loyal customers.

Strict design guidelines were developed for the packaging in order to create a unified family of products. The themes were: a simple colour palette, crisp product photography on a cool grey background, simple and legible typefaces. The logo was also refined and simplified.

Finished artwork was produced for more than 50 packs, along with accompanying point-of-sale materials.

True24 hour clocks are conventional battery driven office clocks - with a twist. The hour hand changes colour to indicate whether the current period is AM or PM.

The problem with conventional 24 hour clocks is that, with so many numerals crammed together, they are difficult to read. The True24 clock divides the numerals into two concentric bands and uses the hour hand to distinguish the current band. The main benefit of this arrangement is that the time can be read from the angles of the hands - just like a conventional 12 hour clock.

Clock designs by dDesign.

More information here.

Odlums Flour is an iconic Irish brand with a history of over 100 years of flour milling.

This colourful 56 page booklet is the latest in a long line of recipe books aimed at the aspiring home baker.

Recipes by TV presenter Catherine Leyden. Photography by Neil MacDougald.

Download pdf (zipped file)

Green Angel is a highly regarded Irish skincare brand.

This is a redesign of their popular bath salts range with a new colourful look and a new hexagonal shape.

Pinhead's Pizza is a popular restaurant on Dublin's South Circular Road.

Pinhead's previous menu was difficult to read with too many competing messages and a lot of reversed type. The redesign is easy to read with an attractive sketchy style.

Angels for Charity "Life & Soul" is a charity concert promoted by Green Angel Skincare.

All proceeds are in support of Barnardos.